YouTube is one of the most influential websites in the world. It is also an incredible distribution platform for musicians. But what so many musicians seem to forget, is that YouTube is the second largest search engine in the world after Google. Even more so for musicians, it is much easier to rank in YouTube than it is on Google. In other words, if your music is not on YouTube, it does not exist. I wanted to share with you my top 5 YouTube tips for Musicians. These are all actionable takeaways you can put into practice today.
1. Sort out your profile
Make sure your YouTube page looks good. I know this can be a little bit difficult, but I have a great quick hack for you. Go to Canva.com and look for the YouTube Channel art templates. These will make your design work really fast, and more than likely you can just pick a pre-existing template and add your flair to it.
2. Upload regularly
Regular uploads are a must. Ask any YouTuber and they will tell you that YouTube algorithm favors channels that upload regularly. Aim for at least one video a week. I know it sounds like a lot, but hear me out. Every four weeks take a few hours, and set up your video camera (the camera on your phone will do just fine) and record an acoustic version of two of your songs. Then record a short video of you talking about the song, what it is about, what made you write it. That is enough material for four videos. Then post these four videos, one a week over the next four weeks. You could also record a cover song and talk about why you like that song.
3. Don’t overthink it
And this leads to my next point, don’t overthink it. You don’t need a perfect video every time. Progress over perfection any day. The camera on your phone is good enough to get you started. Don’t let the lack of equipment become an excuse. Just go for it.
4. Use tags
When you upload your video, make sure you have a descriptive title, a description, nice thumbnail image (Canva.com) and tags related to the track. Tag the make and model of the guitar you are using in the video or any other equipment. This always helps you to rank in the YouTube search.
5. Distribute your videos
Posting a video alone will do nothing! So many musicians seem to think that by just uploading a video they will get “discovered.” Well, I got some hard news for you. Unless you take the time to distribute your video, no one will see it. I will write a more detailed post on video distribution soon. But just to get you started here are few places to get started. The obvious ones are your personal social media pages. Facebook, Twitter, Instagram, Pinterest, LinkedIn, even Google+ will still get you few views, Reddit, Blogs, your own website and mailing list (hope you have both.) I will cover how to utilize all of the above platforms in the Video distribution blog post soon, but the above list should get you started.
And that concludes our top 5 YouTube tips for Musicians. Hope you have found this post useful and if you have any questions, post them in the comments and I will do my best to answer them. As a bonus tip, I can tell you that the video clicks on Melosity profiles are very high. You should definitely share your videos on your Melosity profile as well. Have you set up your Melosity account yet?