You can create the best music in the world, but if no one knows about it, it means nothing. With the help of the internet, the barriers of distribution have been brought down. Gone are the days that to get your recording distributed beyond the live shows and your friends required the major label, as they were holding the keys. Today we can have our songs up on hundreds of streaming services in a matter of few clicks. But this has created a new problem, how do we get heard amongst the thousands of other people who are trying to “make it.” In this blog post, Social media for musicians, we want to take you beyond the “check my music out” posts on Facebook, and show you how you can make a real difference.
Stand above the noise
There are over 30 million songs on Spotify and tens of thousands added daily. How do you stand above the noise? The first instinct of any artist is to share their songs or profiles on Facebook and Twitter, maybe Instagram if they are creative enough. It still makes me cringe every time I get a DM from someone on Twitter asking me to check out their music. I never do, unless…
Give them a reason
You need to give me a reason to listen to your music. This is probably the biggest takeaway from this blog post, so read it again. Why should I listen to your music? Can you answer that question? Share a story about the song that you think I might relate to, might be a good start. Or create some eye-grabbing graphics to go with your post. Something, anything that will grab peoples attention and add value to your fans.
Know your fans
Speaking of which, you need to know who your target audience is. Every time I hear musicians say their music is for everyone, I know they have already lost their battle. Get to know your first few fans. Find out what other music do they like, where did they find you, what kind of music videos do they like, what other hobbies do they have… The more you know about your fans, the better chance you have of succeeding.
You will have a much better chance becoming a big fish in a small pond than a small fish in a big pond. We have messed up idea of “success” painted by media. The truth is, major labels control most of the chart-topping music, and you just simply don’t have the money and resources to compete with them.
But there are an endless amount of niche music markets that you can be successful in and go on to make a comfortable living doing what you love.
This is why you should be specific. Know where your music belongs. Another alarm bell for me is when musicians tell me their music is completely new and there s nothing like it out there. Where does the music come from? Who are your influences? Just because you mix few types of music styles, does not mean it is an entirely new genre. Name those genres when describing your music, be specific.
Do you want to post a link to your music on Facebook? Share it with a picture. Do you want people to discover your music? Share it as a video. Don’t have a video? Make one by filming with your phone, or make a slideshow from pictures. We notice visual information faster than anything else. Get creative; there are endless free online tools and resources you can use to make great graphics and videos.
Build a brand
In 2018 the revenue streams of musicians are foggier than ever before. Concentrate on building a brand around your music. Give people a reason to follow your social media pages, and you will start gathering momentum. As your audience grows and engages with your content, you will start to have value. When you have tens of thousands of Instagram followers, you’d be surprised what opportunities that alone can bring. A great way to audit the value of your social media channels is socialbluebook.com
A good idea here is to find some musicians that have done this well and see what they do. How many times a week do they post? What kind of content do they post? How actively do they interact with their fans? Learn from those who are doing it well and adapt it to suit your audience.
This sounds like a lot of work right? It can be. But to make the most of it, you need to get organized and manage your time and productivity well. I shared some of my favorite Online tools for musicians in a previous blog post. Learn how to schedule your posts. Do it once a week. Also go back and see which of your posts worked, got the most amount of engagement and reach more people. If it works do more of it, if it does not, try something else.
Social media for musicians can be a real time sucker, so learn to use this to your advantage, and don’t become a victim of it. Scrolling through your Facebook feed once every hour is not being productive. Schedule posts at one go, and once a day reply to all comments and messages. Allocate some time regularly to interact with your followers, be part of the community by leaving genuine and meaningful comments (don’t self-promote) on other peoples posts.
Last but not least, we all heard the stories about the early adaptors of social media who built their fame from being there first and making the most of it. Would you not like to go back to the early days of Facebook or Instagram and be more active and be that big fish in the small bond? If you are a musician, start building your connections and network in Melosity, which is the latest music social media and collaboration platform. The opportunity is here; the question is will you make the most of it?