There are more opportunities to promote your music as an independent artist today than there ever has been. But with all of the possibilities, there also comes a lot of confusion. So where do you start, and how do you get people to pay attention? In this blog post, I want to take a look at some of the great online tools for Musicians, which will help you better promote your music and get discovered. Most tools have paid version, but I wanted to make sure I only feature tools where you can at least use the basics free. So let’s dig in.
When it comes to marketing your music on social media, visuals are always more powerful than just written words and a link. If you want to get people to check out your music, include an exciting image or a graphic to draw attention to your post. Canva is a great tool that will help you to do just that. It is simple to use. You don’t need to be a graphic designer to be able to produce exciting posts. Canva has a lot of free features, and I use it every week, and still, I have not had the need to upgrade to the paid version. Check it out; it will make your social media posts better.
I know what you are thinking, what does Google do for musicians? Well here’s the thing. Have you ever wondered how to do something? For example how to promote your music? Well, the first place you should look is Google. Dig deep, check out every link in the top two or three pages. And this goes with everything. How to book more shows for your band? Ask Google. I know it feels like an obvious answer, but I still get every week people asking me how to do this or that, and most of the time I can answer because somewhere along the way I Googled the information and tested it for myself.
I strongly believe your music does not exist if it is not on YouTube. I don’t know about you, but most of the time I look for new music or a particular song, the first place I look for is YouTube. Don’t overthink it, just start with simple “homemade” videos. Do them regularly, and your skills as a performer and making videos will improve along the way. I would go as far as saying one of my only regrets in my music career is that I didn’t take YouTube more seriously earlier.
So for scheduling social media posts, there are several tools online. Many of them have free versions, but my preferred options are platform specific. For Twitter, I use Tweetdeck. It is simple to use and work seamlessly with Twitter (it is owned by Twitter.) Let’s break this down a bit. You know those fantastic images and graphics you made in Canva? Schedule them with Tweetdeck to be posted on your Twitter feed several times over the next few months. Also, every time you post a video on YouTube, schedule the link to be posted on your Twitter several times over the following months. Even better, post the link with a nice screen grab that you added some text with Canva and the chances of people clicking your link just went through the roof.
Facebook is massive, by far the biggest social media site in the world. The problem with being so big is that your posts easily get lost in the complicated algorithm and humongous amount of posts. So you need to use every trick in the trade to squeeze out more reach from your posts, especially if you don’t have a budget to promote them. There has been a lot of debate that using third-party tools to post on Facebook can damage your organic reach. I have no data for it or against it. Having said that, if there is an even small chance of it, why not just use the Facebooks own scheduler? Also, every social media platform has its unique style. By this, I mean posts on Twitter should look different compared to Facebook. If you post the same thing, why should I follow you on both platforms? Using third-party tools makes it too easy just to share the same post everywhere. This is why I take the time to post Twitter posts on Tweetdeck and Facebook posts on the Facebook scheduler.
Fiverr.com is an online marketplace offering jobs starting from $5. I know I said free tools… But this is an exception. You can browse the gigs for free, and when you find something, only then pay for it. Fiverr should be your first port of call to start outsourcing stuff you don’t have time for, or you are not confident doing. Anything from graphics, web design, research, blog or digital promotion to even mastering your tracks. Do your research though before you spend your hard earned cash, read the reviews and check the ratings.
You are reading this post on the Melosity blog, so it is only fair I mention Melosity as well. Melosity has a free online studio where you can record music online and share your projects other musicians anywhere around the world. Also Melosity helps you to find musicians online, connect and collaborate with them. Melosity is the one website, where you can go from a song idea to fully arranged recording of your song.
So these are currently my favorite online tools for musicians. Did I miss something? If so, please share it in the comments below.