[sg_popup id=”2″ event=”onload”][/sg_popup]So you guys have been rehearsing really hard for the past few months or years, but now you feel like it is time to take the next step. You want to get more fans and get out to play more shows. I am a firm believer that you need to be in charge of your band promotion, especially early on in your career, read HERE why. But where do you start? In this post, I will give you some actionable tips on how to promote your band.
The first task is to figure out who does what. All of you have some gifts that will come handy while promoting your band. Does any of you how to set up a website? Maybe write blog posts and bios? And maybe one of you like photography or design? It is good to have one of you in charge of the promotion, but all of you should contribute.
Get your tools in order
You need a computer, and you will need internet access. On top of this, you can find most tools online. I wrote an article on some of the Best online tools for musicians HERE. Get to know Google docks and sheets.
Build a database of all your contacts on a Google sheet. Set up a Google calendar that all the band members have access to. Get every band member to mark on the calendar any dates they can’t do shows on. Their cat’s christening might not seem like a big deal to you, but it might be a big deal for them, so make sure they have marked it on the calendar. Nothing worse than booking a show, and then having to cancel it when one of your band members can’t make it.
Build your band website
Still today, so many bands think Facebook page is enough. It is not! You need to have your own website if you expect anyone in the business to take you seriously. My best suggestion is that you learn how to set up a WordPress.org website. There are dedicated WordPress servers that allow you to do one-click installs. And there are hundreds of thousands of YouTube tutorials on how to build a WordPress site.
Get smart with social media
Come up with a posting plan that you can stick to. I would highly recommend no less than five posts a week. Schedule the posts once a week. Facebook let you schedule your posts, and Tweetdeck works great for Twitter. Do drafts of your posts on the Instagram app, and then all you have to do is log in to post them once a day.
Post interesting behind the scenes shots from your rehearsals. Write a blog post on your new WordPress website about who your influences are and what all the band members musical backgrounds are. Share that blog post on all of your social media channels. Blogging is one of the quickest free ways to get traffic to your site today.
The rest of your social media time should be spent interacting with your fans. Reply to every single comment. Interact and share content from your favorite artists and other local bands as well. You are not in competition; you can all help each other.
Play every show you can
Go out and play more. Start by every battle of the band and singer-songwriter night there is in your hometown. Ask every other band in town or visiting if you can play a support for them. If you are worried about playing free shows, READ THIS. Organize your own shows, and get other local and visiting bands on the bill. Oe of the best ways to promote your band is to play more live shows.
Build an email list
Open a MailChimp account and start collect in emails on your website, on social media and during the live shows. It is still one of the best ways to contact people when Facebook decides to change their algorithm overnight and your reach goes from terrible to nothing.
Build a brand
What does your band stand for? Write it down and make sure all band members agree on it. Design some graphics for the band. If you are hopeless with design, get someone on Fiverr.com to design it for you. Use the graphics on all of your content.
Use your voice. Unless you are a gothic metal band who dress up as vampires, I will recommend you use your own voice. It is so much easier to be yourself, than trying to be someone else all the time.
This is one of the most powerful and quickest ways to build following. Collaborate with as many other artists as often as possible. The shared fanbase is a doubled fanbase. Try to push out at least one collaboration project every month. Don’t over think it. It could be just your band in the rehearsal room with another local artist joining you and you filming it on your phone and then posting it on Facebook and YouTube.
Or even better, go global. Get your band involved in a collaboration project on Melosity. Try to find a new collaboration in a new country every month. That would be 12 projects a year and exposure in 12 countries a year.
Get started today. Take the first steps. Get started on the website, start the mailing list and join Melosity. There is no such thing as a perfect time. If you can do it today, don’t leave it until tomorrow. If you made it this far, you know now How to promote your band. It is up to you to act on it.