We love to moan and complain about the bad organic reach of Facebook. For most musicians, Facebook and Instagram are the first port of call when we want to promote our music. But as much as we like to moan about the organic reach, the fact is, Facebook is a paid advertising platform. They don’t charge us anything for setting up our Band pages. And when you get something for free, you kind of lose the right to moan about it. But all is not lost. If you simply cannot afford to use the amazing paid advertising features of Facebook, in this blog post I will give you a few powerful tips on how to boost the organic reach of your band Facebook page.
Why Facebook matters?
In the second quarter of 2018 Facebook had 2.23 billion monthly active users. To put that in perspective, there are 3.2 billion people in the world who have access to the internet. This is the biggest platform ever to exist for an independent artist to promote their music. If for some reason you think your potential fans are not there, write a list of 10 artists you aspire to or think sound like you, and count the followers they have on Facebook. The very first bit of social proof any potential manager, promoter, or even record label is going to look for is your following and the engagement of your followers on Facebook.
It is not about you, it is about your followers
So how do we get more engagement and organic reach? The biggest mistake I see artists make pretty much every day is focus on themselves. “Check out my music”, “check out my video”, it’s all about me, me, me! This does not add any value to your potential fans. It is not about you, it is about them.
Time is pretty much the most valuable commodity in the modern world. I value my time. So why should I spend my time listening to your music? You need to give me a good reason. And you telling me your music is great simply is not good enough reason. I hear that from several artists every day.
Here’s a little secret about human behaviour. Most of us like talking about ourselves, self-centred, I know… But it’s just the way it is. So for you to get someone interested in your music, why not try to find something you both have in common. And the quickest way to do this is to ask questions.
Photos and Images
Whatever you post, make sure you post an image with it. Text only posts have pretty poor organic reach. And what makes them even worse is adding a link to something outside Facebook. You see Facebook wants to promote content that is native to Facebook and do whatever they can to stop you leaving Facebook.
Any text post will do much better if you add an engaging image or a picture. And if you can make the images into something people want to share, even better.
Video is the king
Even better than images, is video. Facebook is competing aggressively with YouTube for being the top place where people consume video. This means two things to you as an artist. Video content will have better reach than most other types of content. Also including a YouTube link in your post, is a sure way to kill the organic reach of your post.
Another new technology Facebook is pushing hard is Live streaming. Schedule a live stream as an event. People who show interest in the event will get notified before you go live. Also, your live stream will keep getting organic views up to 24 hours after the stream. Live streaming really is one of the best ways to reach new audiences organically.
Content is the king
At the end of the day, the most important part of any post is the content. Before you post, take a minute to try to look at it from the perspective of your followers. Would this be something you would like to see other musicians you follow post?
So these tips should help you squeeze more organic reach from your band or artist Facebook page. Let us know if you have tried any of the above tips and if they have worked for you.